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Avoid Using "hidden" or invisible text on your page for the purpose of higher search
engine placement. For example the words/text for search phrase
"Widget" in the html, the font color has been set to White. The
background of the page is also white. Therefore the textual content is actually
there, however the words are "hidden" from the surfer. This is frowned
upon by search engines and frequently results in your site being penalized
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Avoid Using Negative <div> htmltags. Div tags, Div tags are division tags. Unscrupulous seo
services may insert them into your page with negative x/y coordinates to place
content outside of the visible page for the surfer, but the text itself is in
the html page. The search engine finds the keywords in the text, yet the surfer
does not see it. Again a technique to be avoided and not recommended under any
circumstances
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Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different
types of content based on the visitor who is visiting. Is the visitor a regular
web surfer, serve up this page. Is the visitor a search engine spider? Serve up
this OTHER page specifically for the search engine spider. The other page being
served up is typically garbled textual content with no meaning to a human, and
is stuffed with various keywords and search phrases. Again this technique is
not recommended and will likely get your site penalized or banned from search
engines
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Avoid duplicate content. Duplicate content means you create one web site, with content on topic
a, and then repeat the content over and over again on multiple websites. In
theory you could create one website, achieve high ranking on it, and then clog
up the search engines with the same content duplicated on multiple domains.
Again this is not recommended and should be avoided
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SEO Tips