According to a recent Google Webmaster Help thread (http://goo.gl/BbtMB)
So there you are, minding your own business, using Webmaster Tools to check out how awesome your site is... but, wait! The Crawl errors page is full of 404 (Not found) errors! Is disaster imminent?
A busy thread at Google Webmaster Help has one webmaster asking if a large number of broken links that are found internally can have a negative impact on your Google rankings. The answer is it won't necessarily hurt the overall site's rankings in Google but it does hurt your internal linkage structure and hurts the user experience on your site. But generally, invalid URLs do not hurt the site's ranking on a whole.
It does hurt the specific invalid page from ranking - since it is invalid. It doesn't give you the full benefit of using your internal linkage the most optimal way. But having invalid URLs and isolating just that, does not have a negative impact. John Mueller of Google said on Google Webmaster Help the following: The number of crawl errors on your site generally doesn't affect the rest of your site's crawling, indexing, or ranking.
For more information about 404's in particular, I'd also check out our blog post over here
@ seo freelancer
A busy thread at Google Webmaster Help has one webmaster asking if a large number of broken links that are found internally can have a negative impact on your Google rankings. The answer is it won't necessarily hurt the overall site's rankings in Google but it does hurt your internal linkage structure and hurts the user experience on your site. But generally, invalid URLs do not hurt the site's ranking on a whole.
It does hurt the specific invalid page from ranking - since it is invalid. It doesn't give you the full benefit of using your internal linkage the most optimal way. But having invalid URLs and isolating just that, does not have a negative impact. John Mueller of Google said on Google Webmaster Help the following: The number of crawl errors on your site generally doesn't affect the rest of your site's crawling, indexing, or ranking.
For more information about 404's in particular, I'd also check out our blog post over here
@ seo freelancer
Tags:
SEO