When pitching SEO services to a client, it can be effective to use storytelling to help them understand the value of the service. Here are a few tips for using storytelling in an SEO pitch:
Identify a specific problem or opportunity:
Begin by identifying a specific problem or opportunity that the client may be facing, such as poor search engine rankings or a lack of visibility in their industry.
- Analyze website analytics: Look at website analytics data, such as Google Analytics, to identify areas where the website is underperforming. This could include low traffic, high bounce rates, or poor conversion rates.
- Conduct a website audit: Perform a thorough audit of the website to identify technical issues that may be impacting search engine rankings, such as broken links, slow page load times, or duplicate content.
- Research the industry and competitors: Research the client's industry and competitors to identify areas where they are not currently performing well in search results. This could include keywords or phrases where they are not ranking well or areas where their competitors are outperforming them.
- Check Google search console: Look at the client's Google Search Console account to see if there are any crawl errors, security issues, or mobile usability issues that are impacting their website's visibility.
- Monitor their online reputation: Monitor the client's online reputation by tracking reviews, mentions, and backlinks. If there are negative reviews or links from spammy websites it can impact their visibility.
Create a story around that problem:
Creating a story around a specific SEO problem can help the client understand the impact of the problem on their business and the potential consequences if it is not addressed. Here's how to create a story:
- Start with the problem: Begin by clearly identifying the specific problem or opportunity that the client is facing. For example, "Your website is not ranking well for relevant keywords and as a result, you're not getting enough traffic from search engines."
- Explain the impact of the problem: Explain how the problem is impacting the client's business. For example, "This lack of traffic is resulting in missed business opportunities and a decline in sales."
- Paint a picture of the future: Show the client how the problem will continue to impact their business if it is not addressed. For example, "If your website continues to rank poorly, you will likely see a decline in your market share and a decrease in revenue."
- Introduce the solution: Introduce the solution, which is your SEO services, and how it can help solve the problem. For example, "Our SEO services will help to improve your website's search engine rankings and increase your visibility, resulting in more traffic, more leads and more sales."
- Show the results: Use specific examples and data to demonstrate the potential impact of the services and the results that similar clients have achieved with your SEO services.
- End with a call to action: Encourage the client to take action and work with you to improve their search engine rankings and visibility.
By creating a story around the problem, you can help the client understand the significance of the problem and the potential benefits of addressing it with SEO services.
Show the solution:
Show how SEO services can help solve that problem and achieve their business goals. Use specific examples and data to demonstrate the potential impact of the services.Here are a few ways to show the SEO solution
- Use specific examples: Provide specific examples of how your SEO services have helped similar clients to solve similar problems. Use data and metrics to demonstrate the impact of your services, such as an increase in traffic, search engine rankings, or conversions.
- Explain the process: Explain the process of how your SEO services will be implemented, including the specific tactics that will be used to improve the client's search engine visibility. This can include on-page optimization, link building, content marketing, and technical SEO.
- Provide a detailed proposal: Provide the client with a detailed proposal outlining the scope of work and the specific deliverables that will be provided. This can include a list of targeted keywords, a content plan, and a timeline for the implementation of the services.
- Provide a clear roadmap: Provide a clear roadmap that outlines the specific steps that will be taken to achieve the client's goals, and the expected timeline for achieving those goals.
- Use Visual aids: Use visual aids like infographics, charts, and diagrams to help the client understand the process and potential impact of the services. By showing the client a clear and detailed solution, you can demonstrate your expertise and help them understand how your SEO services will help them achieve their business goals.
Highlight the results:
Highlighting the results of an SEO campaign can help clients understand the potential impact of the services and build trust in your ability to deliver results. Here are a few ways to highlight the results of an SEO campaign:
Use data and metrics: Use data and metrics to demonstrate the impact of your SEO services. This can include things like an increase in traffic, search engine rankings, or conversions. Use before and after data to show the changes. Provide case studies: Provide case studies of similar clients who have achieved success with your SEO services. Use specific examples and data to demonstrate the impact of the services on their business. Share testimonials: Share testimonials from satisfied clients who have seen positive results from your SEO services. This can be in the form of written testimonials or video testimonials. Show the client's improvement: Show the client's improvement by providing them with regular reports that track key metrics such as search engine rankings, traffic, and conversions. Use screenshots: Use screenshots of search engine results, analytics data, and other performance metrics to demonstrate the impact of your services. By highlighting the results of your SEO campaign, you can help the client understand the potential impact of the services and build trust in your ability to deliver results.
Closing with a call to action (CTA):
In an SEO pitch is important in order to move the conversation forward and get the client to take the next step. Here are a few tips for closing with a call to action in an SEO pitch: Be specific: Be specific about what you want the client to do next. For example, "I would like to schedule a follow-up call to discuss the proposal in more detail" or "I would like to invite you to our office for a consultation." Make it easy: Make it easy for the client to take the next step by providing them with the necessary information and resources, such as contact details, a calendar link to schedule a meeting or a link to a contact form. Create a sense of urgency: Create a sense of urgency by highlighting the potential consequences of not taking action, or by emphasizing the limited availability of your services. Provide a guarantee: Provide a guarantee or a money-back policy to reduce the risk for the client and build trust in your services. End with a question: End the pitch with a question that encourages the client to take action, such as "Are you ready to take the next step and improve your search engine rankings?" By closing with a clear and specific call to action, you can help the client understand the next steps and move the conversation forward toward a successful engagement.